Sustainable toilet paper from Goldeimer in Bischof+Klein packaging made of “wild plastic” from WILDPLASTIC® – a mission that began three years ago. 50 percent PCR material (post-consumer recyclate) and 50 percent new plastic granules are now processed in the toilet paper packaging for Goldeimer.

WILDPLASTIC® has made it its mission to rid the world of “wild” plastic trash and therefore deal with the problem of waste. The collected plastic is processed into PCR plastic granules and used in existing recycling cycles in Germany.

Goldeimer is committed to water-free, decentralized, and cycle-oriented sanitation. Goldeimer supports sanitation projects and educational work around the globe by selling toilet paper.

In 2020, Goldeimer and WILDPLASTIC® came up with the idea of producing absolutely sustainable packaging from “wild” plastic. No sooner thought than done. After the wild plastic had been collected by WILDPLASTIC® in South America and then recycled in Portugal to form new granules, initial tests were conducted in the InnoLAB in Lengerich. For the first time, the Goldeimer toilet paper packaging was then processed with a content of 50 percent “wild plastic” under real production conditions.

The “marriage” then took place once WEPA had produced the tissue for Goldeimer in February in Mainz: The finished toilet paper was packaged in our wicketed bags with a content of 50 percent “wild plastic.” The product has now been available at retailers such as Rewe in Lengerich since the end of March. Perhaps a supermarket near to you is already stocking this innovative toilet paper packaging made from wild plastic, too.